Selling Services

"Keith Harrison-Broninski observes that services suppliers often operate in very ineffective and inefficient ways because they employ standard techniques for continuous improvement. Keith argues that these techniques, such as Lean and Six Sigma, which were developed and refined in the manufacturing industry, are not suitable for managing the supply of services. He cites several reasons to support his premise and proposes an alternative business-oriented approach based on the principles of Human Interaction Management (HIM)."

BP Trends